5 min read

Types of Event Planning Explained: Virtual vs Hybrid vs In-Person Events

Written by
Len Gauger
Published on
February 15, 2023

Event planning involves a variety of tasks and responsibilities to ensure that events run smoothly and delight attendees. There are different types of event planning that may vary depending on the occasion and purpose of the event.

Some of the common types of event planning include corporate events, such as conferences and product launches; social events, such as weddings and parties; nonprofit events, such as fundraisers and charity events; educational events, such as workshops and seminars; and B2B event such as summits and conferences. Each type of event planning requires a unique set of skills and expertise, and event planners must be able to adapt to the needs and requirements of their clients.

How to Does B2B Event Planning Work?

B2B event planning involves organizing events specifically for businesses and their clients or partners. These events can be anything from networking events to product launches or industry conferences.

Event manangement involves understanding the business goals and objectives of the client, identifying the target audience, selecting appropriate vendors and venues, creating a budget, developing a detailed timeline, and coordinating all the logistics of the event. Through B2B event planning, businesses can create a unique opportunity to connect with potential clients and partners in a more personal setting. Additionally, B2B event planning can help businesses showcase their products or services, generate leads, and make new connections. 

Discover the difference between hybrid and blended events.

Find out how Connect Space can make your next B2B event a success – Book a Demo

What Are Virtual Events?

Virtual events are gatherings that take place entirely online, without a physical venue or in-person attendance. Participants can attend from anywhere in the world and interact with others through various digital platforms, such as video conferencing software, social media, or online chat rooms.

Benefits of Virtual Events

Virtual events offer several benefits, including cost savings on travel and accommodation for attendees and reduced expenses related to venue rental and other event logistics. Additionally, virtual events offer increased accessibility to a wider audience, fosters community, and enables easier tracking of attendee engagement through digital metrics.

Disadvantages of Virtual Events

Due to the risk of technical difficulties, especially when meeting with several attendees across the country or world, it can be difficult to ensure everyone is engaged. 

What Are Hybrid Events?

Hybrid events combine both virtual and in-person elements, allowing participants to attend either online or in-person with a similar experience. As of 2024, these events have become increasingly popular, making up 70% of all events, according to Skift Meetings. This surge in popularity is likely due to their flexibility and the advanced technology that facilitates seamless integration of both formats. Planning hybrid events requires a greater level of technical expertise compared to traditional live events. It involves the use of specialized software and audio-visual equipment designed to ensure effective connectivity and interaction between the host and attendees, regardless of their physical location.

Benefits of Hybrid Events

The main benefits of hybrid events is increased accessibility for remote attendees who may not be able to attend in-person events, as well as expanded reach and engagement opportunities through livestreaming.

Disadvantages of Hybrid Events

Disadvantages can include increased logistical complexity and higher costs due to the need for virtual tools and a physical location to rent.

What Are Live Events?

In-person events are gatherings that take place at a physical location, where attendees can interact face-to-face. These types of events can range from small social gatherings to large-scale industry conferences.

Benefits of Live Events

The benefits of live events include the ability to network and interact with others in person, which can lead to opportunities for collaboration or business partnerships. Live events also offer a more immersive and engaging experience, with the ability to see, feel, and touch products or environments.

Disadvantages of Live Events

One of the main disadvantages of live events is that they can be costly to produce, due to expenses related to venue rental, catering, travel and accommodation. In addition, live events may have limited reach and accessibility for remote attendees who are not able to travel, thus reducing the potential audience size.

Find out how Connect Space can make your next B2B event a success – Book a Demo

What Are the Key Differences: Virtual vs. Hybrid vs. In-person Events

The key differences between virtual, hybrid, and in-person events are the level of physical interaction among attendees, the accessibility to attendees from different locations, and the level of technical expertise required to organize and conduct the event.

Networking at Events

Networking at events is an essential component that can provide numerous benefits, such as creating new business relationships, exchanging ideas and information with peers, and finding opportunities. Effective networking at events requires a combination of social skills and preparation, including researching attendees beforehand and crafting an elevator pitch to introduce oneself to others. Additionally, following up with contacts after the event can further solidify new relationships and lead to continued opportunities for collaboration or networking.

Benefits of Event Networking:

  1. Opportunities to meet new people and expand your professional or social network
  2. Exchange of knowledge and ideas with peers
  3. Potential for business collaborations and new partnerships
  4. Increased visibility and exposure for your brand or company
  5. Enhanced career development and personal growth through exposure to new perspectives and experiences.

Future of Events

Looking ahead, 90% of organizers believe that large-scale events will likely be hybrid or virtual within the next two years, indicating a lasting shift towards these more flexible and accessible formats. This trend is reshaping how businesses plan and execute their events, prioritizing versatility in accommodating both remote and in-person participants.

How Matchmaking Enhances Event Networking

Matchmaking is a tool used to connect attendees with others who share similar interests, goals or industries. By using matchmaking, event organizers can facilitate more meaningful connections and conversations among attendees, which can lead to enhanced networking opportunities. Furthermore, matchmaking can also help attendees identify potential business partners or leads more efficiently, thus saving time and increasing the likelihood of successful outcomes from attending the event.

Benefits of Event Matchmaking

  1. More meaningful connections and conversations among attendees
  2. Increased efficiency in identifying potential business partners or leads
  3. Accelerated collaboration and partnership opportunities
  4. Greater satisfaction and engagement for attendees, leading to increased event ROI
  5. Higher likelihood of attendees returning for future events

Connect Space helps you manage in-person, virtual and hybrid experiences with revolutionary tools, and true beginning-to-end support in one technology platform. Connect Space offers a comprehensive platform that can enhance every aspect of event networking, from attendee registration and engagement to post-event follow-up. Whether you are organizing an industry conference or attending a career fair, 

Connect Space's event matchmaking feature can help maximize your networking experience by connecting you with like-minded individuals and potential business partners, leading to more meaningful conversations and collaborations. Overall, event networking offers numerous benefits for both personal and professional development, including expanding your network, exchanging knowledge and ideas with peers, potential business collaborations and partnerships, increased brand exposure, and career development. By utilizing Connect Space's matchmaking feature, event organizers can enhance their attendees' networking experience and reap the benefits of increased efficiency, accelerated collaboration opportunities, greater satisfaction and engagement, and higher event ROI.

Connect Space is a B2B platform for event organizers and attendees alike to enhance their networking experience during in-person, virtual or hybrid events.

Find out how Connect Space can make your next B2B event a success – Book a Demo

Len Gauger


Len Gauger is the innovative founder and CEO of Connect Space. Gauger has an impressive background, previously serving as an analyst at the U.S. Department of Defense. He showcases a unique blend of entrepreneurial spirit, strategic vision, and a knack for tech innovation. His diverse experiences have equipped him to effectively lead Connect Space, an events management platform company based in the bustling tech startup environment of Ann Arbor.