The Top 25 Event Planning Skills to Have in 2024
As the events industry continues to evolve, it's crucial for event planners to keep up with the latest trends and keep their skills up to date. There is an increased demand for quality experiences in 2024, especially at live events, so event planners must strive to improve their skills to meet the expectations of attendees.
Some of the key event planning skills in 2024 include some that are obvious, like problem solving and negotiating abilities, and other skills like proficiency in data analytics and the capability to lead a team.
One essential area in which event planners should focus is identifying new technologies to implement. The rapid evolution of digital platforms, apps, and AI tools has led to various new possibilities for enhancing in-person and virtual events.
Connect Space’s platform is just one example of technology that any event planner can benefit from. Our platform is available on a mobile friendly app for hosts and attendees to use personalized matchmaking for B2B networking so they can spend more time connecting with the people they actually want to meet.
Make your event memorable by providing personalized matchmaking so attendees can network with other business professionals they actually want to meet. Schedule a free demo of the Connect Space platform today.
What is B2B Event Planning?
B2B event planning is the process of organizing and managing events, ranging from business conferences to private functions. It involves conceptualizing an event, deciding on the type and scope of activities involved, selecting a venue, budgeting for expenses, obtaining necessary permissions and permits required by law or regulations. Event planners must also coordinate with other service providers such as caterers, entertainers, decorators among others to ensure everything runs smoothly during the event. The ultimate goal of event planning is to create a memorable experience that meets all stakeholders' objectives while exceeding attendees' expectations.
Popularity of B2B Events in 2024
B2B (business-to-business) events have become increasingly popular way to meet new people that have the potential to grow your business or vice versa. According to a survey conducted by Bizzabo, 41% of event professionals are putting on more events in 2023 than they originally planned. There are several factors driving this trend.
Firstly, businesses are looking for new and innovative ways to connect with their target audience. B2B events provide a platform for companies to showcase their products or services and engage with potential clients on a personal level, which can help build lasting relationships.
Secondly, technology has made it easier than ever for businesses to organize and promote events online. With the rise of social media and mobile apps, companies can easily reach out to contacts and generate interest in upcoming events.
Thirdly, many businesses have recognized the value of launching hybrid events to ensure the maximum number of attendees. In fact, Skift Meetings (former EventMB), 90% of event marketers plan to host hybrid events in 2023, and 81% believe that hybrid events will become the norm in the future.
Finally, virtual events have also played a significant role in driving popularity for B2B events due to the COVID-19 pandemic outbreak that temporarily forced gatherings to be entirely online. What companies learned was that by hosting virtual or hybrid events, they could reach a wide audience while reducing costs associated with in-person events such as venue rental and travel expenses.
Top Event Planning Skills of 2024
It's clear that B2B events are not only here to stay but will continue to grow in popularity in the coming years.
Here are the top 25 event planning skills you need to have in 2024:
Communicating event planning priorities, timelines, and goals to the team and client are essential for the job.
2. Data Analytics
Analytics is required when planning a budget, monitoring attendee engagement, and for reporting of the success of an event.
Event planners must be flexible and prepared for the unexpected.
A signed contract is necessary to ensure all parties are paid the expected amount and on time.
Creating a detailed plan of how the different aspects of a B2B are to be executed is at the core of what event planners do.
Event planners must be patient with the demands of a client.
PowerPoint presentations are effective in conveying the vision of a proposed event.
8. Public Speaking
Public speaking comes in handy whether you’re leading a team of event specialists or providing updates to attendees on stage.
9. Creative Thinking
You need to be creative if you’re going to turn an ordinary event into extraordinary.
10. Technology Savvy
Technology like mobile apps and audio/visual equipment are a key part of the job.
11. Growth Mindset
They must embrace disruption and innovation to boost event registration.
Budgeting is essential to ensure expenses and revenue are on target.
Event planners must stay calm under pressure, even when others are not.
Events must stay on budget, so negotiation is usually required to get the best deal.
15. Interpersonal Skills
Interpersonal skills are required to ensure everyone on the event planning team understands their role.
16. Goal Setting
Goals ensure targets are met in the lead up to the event, during the event, and after the event.
Event planners can’t solve all problems themselves, they must be able to work well with others.
Often, it’s the small details that make all the difference when hosting an event.
19. Time Management
The event needs to run on schedule, so effective time-management is a must.
Event planners must be able to juggle multiple responsibilities in the lead up to the B2B event.
It “takes a team to make the dream work,” but somebody has to lead and motivate them.
Event planners must be able to confidently communicate and network with executives and other high-level professionals.
23. Customer Service
They must have a pleasing demeanor and the ability to withstand pressure when dealing with clients.
24. Problem Solver
They must be solution-oriented to tackle any unforeseen challenges that arise.
25. Organizational Skills
Event planners must be organized when it comes to preparation and planning.
Do you want to take your events to the next level with personalized matchmaking for your attendees? Schedule a Demo with Connect Space Today.