5 min read

Why Adding Matchmaking Will Improve Your Event's ROI

Written by
Len Gauger
Published on
June 12, 2023

When planning an event, it is essential to consider ways to attract and retain attendees. One of the most effective strategies for maximizing attendance and creating a more incredible experience is to leverage event matchmaking technology to match people at your event.

Using innovative technologies like artificial intelligence (AI) or machine learning algorithms, event organizers can identify similarities between their guests’ interests and preferences and pair them with others who share similar likes. This helps create meaningful connections within the crowd, making it easier for people to engage with one another during your gathering to get real business done.

Leveraging AI-driven matching allows you to curate groups based on specific criteria such as age groupings or shared interests—which increases engagement and gives attendees something unique that they may not be able to get elsewhere.

Additionally, this type of targeted grouping provides an opportunity for sponsorships and new revenue streams since brands could target relevant customers via personalized matches from the data collected from these events.

Furthermore, when combined with other features offered by modern-day platforms like virtual networking capabilities or live streaming sessions, event tech paired with attendee matches can help generate tangible ROI before even stepping in the door! Allowing users access remotely before arriving at the venue itself means that potential participants have already been exposed to content related directly to what will take place once there, thus providing a direct connection between themselves and any subsequent activities taking place throughout the event, giving them a great incentive to attend your event!

Having integrated systems in place that allow those attending your gatherings easy access to different areas (such as VIP lounges/sections) enables greater control over how traffic flows throughout the space while simultaneously offering personalized experiences depending upon each person's individual needs & expectations – all resulting in improved customer satisfaction levels & increased loyalty towards both organizers & sponsors alike; thereby leading ultimately back full circle again: higher retention rates amongst audiences AND better ROI for your event!

Len Gauger


Len Gauger is the innovative founder and CEO of Connect Space. Gauger has an impressive background, previously serving as an analyst at the U.S. Department of Defense. He showcases a unique blend of entrepreneurial spirit, strategic vision, and a knack for tech innovation. His diverse experiences have equipped him to effectively lead Connect Space, an events management platform company based in the bustling tech startup environment of Ann Arbor.